This is the idea that ancient pictographic hebrew letters in the book of genesis spell out the Jesus story.
Some have said that the letters of the bible reveal a secret message pointing to Jesus.
ex.
The argument is backed up by passages such as this one from Isaiah:
The idea is expressed in full in the following video by Mr. John Kostik: https://www.youtube.com/watch?v=RmnUkNT55gU
In essence the idea is that although the bible says (in hebrew) “bə·rê·šîṯ bā-rā ’ĕ-lō-hîm; …” meaning, “In the beginning, God created…” that this is not the true meaning of the verse. The true meaning, instead, is read from the pictographs of the hebrew letters as follows: BRSYT (Bet Resh Shem Yud Tov) meaning, Bet-Resh (the son) Shem (destroys) Yud (by his own hand) on the Cross (Tov).
There are major problems with this. First, in order to get to this point, the speaker cherrypicks from different hebrew alphabets and meanings. Although it is true that Tov, for example, can mean cross, it is only written like a plus sign (not a cross) in early Hebrew. While an Aleph or Resh, for example, is only written as he shows in Middle Hebrew. This is problematic because no speaker or writer of Hebrew ever would have come to the conclusions reached by this argument. There are several reasons for this:
a) No Hebrew writer would have confused the various alphabets in this manner, each of which were in use thousands of years apart; b) No Hebrew speaker would have come to this conclusion because the word was spoken by God to Moses, and then written down – i.e. the meaning of the words is in the hearing of them and not in the writing anyways.
There are other problems. For example, no Israelite ever would have suspected this meaning because the Roman empire was still thousands of years away when the message was given.
In short, the claim that God intended people to understand his message this way is fallacious because God knew that no one ever would have reached the conclusion shown by this argument until (possibly) the modern day.
It is problematic for yet another reason. Even if the video is correct and it means this, and not some other meaning, neither Isaish nor Jesus hadn't come yet and no prophet nor Angel to a prophet ever presented this interpretation. For example, when Gabriel spoke to Daniel and he was shown the end times, did Gabriel just forget to mention that Jesus would have been a major part of it? No, because this argument is fallacious.
The argument suggests that there is a secret bible which we may interpret by looking at the pictographs of the letters. We may then continue in this mode of interpretation and see that the message becomes unintelligible, meaningless. The very next word, Elohim for example, has a meaningless meaning when looked at in this manner; Aleph (the strength) Lamed (teahces) looking at (Hey) the work (Yud) water (Mem). The more you read the bible this way the less it means anything. And also, are we to take this meaning over and above the plain (heard) meaning of the text?
God does not have a communication problem; when he spoke the words to Moses and Moses wrote them down, and then confirmed various aspects of his law via the prophets, the message provided by this argument was not presented among them.
Please see False Faith.